Know your audiences. Then ask them before you launch.
Segments from your own customer data, at work in every department. Then every audience gets an AI agent your teams can ask before they decide.
Live in your cloud, refreshed every night. Your customer data never leaves your environment.
- Loyal regularsWarm
“Worth it if it lasts. Show me the quality.”
- Deal seekersCold
“I'll wait for the sale.”
Agentic Customer Segmentation in one minute
Audiences from your own data, each turned into an agent you can ask before a launch: what the CMO sees early, and the wishes nobody serves yet.
Read the transcript
Every campaign, every new range, every new policy is a bet on how your customers will react. Most companies only find out once the money is spent.
We start with your audiences. Customer segmentation finds the groups that really differ, straight from your own data, and gives every department the same picture: strategy, marketing, sales, customer care and purchasing.
Then every audience becomes an agent. It thinks and shops like those customers, and it knows the wider world beyond your data, more than any one team can hold.
So before you decide, you simply ask them, in hours and without a survey. A new product, a campaign, a returns policy: each audience tells you how it lands, and why.
Every team sees early where a plan will work and where money is wasted. The agents suggest changes; your teams decide.
And the agents reveal what your customers wish for, but nobody offers them yet.
Agentic Customer Segmentation. Know your audiences, then ask them first. Get in touch at prodata.ai.
Everything you need to know about your customers, in one project
It starts with the hard part: segments that hold up in your own data. That alone changes how every team works. The segment agents then add the customer's perspective, whenever you need it.
Your customer segments
The foundation, valuable on its own
- Segments built on your own data: a handful of audiences that really differ, each with a name
- A profile per audience: size, value, RFM, channels, ranges, response to offers
- The audience landscape: where to grow, where to develop, where to activate
- Every customer assigned to their audience, every night
- Audiences live in your CRM, newsletter, Google and Meta, shop and app
- Plays per audience for marketing, sales, service and purchasing
- Monitoring that shows which audiences grow, shrink or move
Segment agents
The customer's perspective, without a survey
- An AI agent for every audience, built on its real behaviour
- Answers to your teams' questions in hours, not weeks of fieldwork
- An early indicator for every campaign, product or policy
- The agents' suggestions to change a plan for more impact
- Unmet wishes per audience
- Checked against small test groups, sharper with every campaign
The agents give your teams the customer's view first. Your teams decide.
The customer is at the centre of every department
Segments alone already change how every team works: everyone acts on the same audiences, by value, needs or behaviour. The segment agents then add the customer's perspective, so each team gets first insights before it decides.
Corporate development and strategy
With segmentsLong-term strategies per audience: which to grow, which to defend, where to invest next.
With segment agentsTest a new category, market or business model on every audience before the board decides.
Marketing
With segmentsSegment-specific communication, and the right audiences for every campaign.
With segment agentsRehearse message, offer and timing per audience, and drop what would only annoy.
Sales
With segmentsWhich customers and accounts get more attention, and which can be served more efficiently.
With segment agentsPrepare each conversation with how that audience thinks about price, service and competitors.
Customer service
With segmentsService per segment: levels, channels and tone matched to each audience and what it is worth.
With segment agentsSee how a new policy, a delivery change or a fee will land before customers do.
Purchasing and range planning
With segmentsRanges planned around what each audience actually buys, from brands to price levels.
With segment agentsAsk which audiences would buy a new range, and what would make it sell.
Catalogues and advertising material
With segmentsCatalogues, brochures and product pages that show each audience what it cares about.
With segment agentsGet each audience's reaction to a draft before it goes to print.
Product development
With segmentsNew products and services shaped by what each audience needs.
With segment agentsSurface the wishes nobody in your market serves yet.
Finance and controlling
With segmentsRevenue, margin and cost per audience, and one forecast the whole company shares.
With segment agentsSee which audiences a price change would cost most, before it is made.
First, the audiences in your customer base
A handful of audiences that really differ, each with a name everyone remembers, shown in the terms marketing already uses: recency, frequency and monetary value. Click an audience to see what to do with it.
Loyal regulars
GrowEarly access and a personal touch, not discounts
“Remember what I like, and I'll stay.”
Brand fans
GrowNew arrivals from their brands, first
“Tell me when my brands drop something new.”
Deal seekers
DevelopBundles and recommendations that grow the basket
“Show me the deal, and I'll add a bit more.”
Seasonal buyers
ActivateOne reminder at the right moment, then quiet
“Remind me before the holidays, not every week.”
Occasional buyers
ActivateA second-purchase offer within weeks, or simply less spend
“Give me one good reason to come back.”
Every audience goes straight into the tools you use
Newsletter and CRM
Content, offers and frequency per audience, instead of one send for everyone.
Google and Meta
Audiences per segment: look-alikes of your best customers, and exclusions for those who buy anyway.
Shop and app
Banners, recommendations and landing pages that change with the audience.
Coupons
Incentives only for audiences where they change behaviour.
Sales and service
Service levels and attention matched to what each audience is worth.
Reporting
A monthly view of which audiences grow, shrink or move, for marketing and the board.
Then ask your audiences before you launch
Surveys and focus groups take weeks and a budget. Segment agents give your teams the customer's perspective in hours: every audience becomes an AI agent that thinks and shops like those customers and knows the world beyond your data. They give first insights; your teams decide, and test what matters with real customers. Try it: pick a question.
- Loyal regularsWarm
“Worth it if it lasts. Show me the quality, not a countdown.”
What would win themEarly access, no discount
- Brand fansWarm
“Only with my brands. Limited pieces would get me in line first.”
What would win themLimited editions first
- Deal seekersCold
“Twenty percent more? I'll wait for the sale, or buy elsewhere.”
What would win themLeave out, or a bundle in the sale
- Seasonal buyersMixed
“Maybe as a gift in December. Wrap it and remind me.”
What would win themGift-wrapped, in December
- Occasional buyersCold
“Never heard of it. Why should I trust a premium price?”
What would win themReviews and easy returns
- Loyal regularsMixed
“I'd have bought anyway. A thank-you would mean more than a discount.”
What would win themA loyalty gift instead
- Brand fansMixed
“Only if my brands are in it, not last season's stock.”
What would win themA preview of their brands
- Deal seekersWarm
“Finally. I'll fill the basket, but only that weekend.”
What would win themBundles to raise the basket
- Seasonal buyersWarm
“Perfect for gifts. Tell me a week before.”
What would win themAn early reminder with gift ideas
- Occasional buyersMixed
“Maybe, if returns are free. Otherwise I won't risk it.”
What would win themFree returns in the message
- Loyal regularsMixed
“I rarely return anything. But a fee feels like you don't trust me.”
What would win themNo fee for loyal customers
- Brand fansMixed
“Limited pieces I have to try on. Make an exception for those.”
What would win themFree returns on limited editions
- Deal seekersCold
“Then the bargain isn't one any more. I'll shop elsewhere.”
What would win themA fee only on sale items, clearly shown
- Seasonal buyersCold
“Gifts come back after the holidays. Fourteen days is too short.”
What would win themLonger returns for gifts
- Occasional buyersCold
“That's exactly why I don't buy from shops I don't know.”
What would win themFree returns on first orders
- Loyal regularsWarm
“If the quality matches, I'd add it to my usual orders.”
What would win themBundle with their regular buys
- Brand fansCold
“Not for me. I buy the brands, not the basics.”
What would win themLeave out
- Deal seekersWarm
“Cheap and decent? That's my basket filler.”
What would win themA launch price in bundles
- Seasonal buyersMixed
“Maybe as a small extra with a gift.”
What would win themGift sets in the season
- Occasional buyersMixed
“Only if the reviews say it's good.”
What would win themLead with reviews
Illustration: example audiences and answers. Your agents answer from your own customers' data.
What you see before a launch goes out
Before a euro is spent, the agents estimate per audience who will respond, who would buy anyway, who will ignore it and who will be annoyed, and they suggest how to change the campaign for a bigger impact.
- Loyal regularsEarly access instead of a discount
- Brand fansLead with limited editions
- Deal seekersLeave out, or a bundle in the sale
- Seasonal buyersHold until December, gift-wrapped
- Occasional buyersLead with reviews and easy returns
An early indicator, not a guarantee: a small test group confirms it once the campaign runs, and every campaign makes the agents sharper. Illustration with example values.
What your customers wish for, and nobody offers yet
Because the agents know the wider world, they notice what each audience is missing: services, products and moments that no one in your market serves well.
- Loyal regulars
A repair and care service for what they already own
Nobody offers it yet - Brand fans
Pre-orders for limited editions
Nobody offers it yet - Deal seekers
Bundles that make the basket worth it
Nobody offers it yet - Seasonal buyers
Gift wrapping and a reminder before the season
Nobody offers it yet - Occasional buyers
Simple returns and real customer reviews
Nobody offers it yet
Illustration: example wishes.
The same audiences, put to work across marketing
Segment agents are one use of your segments. These run on the same audiences and the same data foundation.
Look-alike audiences
Google and Meta find more people like your best audiences.
Coupon targeting
Incentives only for the audiences that need them to buy.
Churn early warning
A signal when a valuable audience starts drifting away.
Recommendations
What each audience is most likely to buy next.
Customer lifetime value
What each customer inside an audience is worth.
Learn moreBudget per audience
Media budget split by the value each audience brings.
Learn more
Your first audiences, and your first questions to them, within weeks
A fixed-fee assessment, a pilot on time and material with an estimate up front, then a monthly run fee. You never commit to more than the next step.
- 1 2 to 3 weeks
Assessment
Your first audiences on your own customers, the audience landscape, and a first round of questions to the segment agents.
- 2 8 to 12 weeks
Pilot
Audiences live in one or two of your tools, the agents used on a real campaign, checked with a small test group.
- 3 monthly
Run
Audiences refreshed every night, agents kept current, new questions for every campaign.
Agents you can trust with your customers
Audiences, not individuals
Agents are built from pseudonymised patterns at audience level. There is no digital twin of any single customer.
In your cloud
Data, audiences and agents run in your environment, under a data processing agreement.
Checked against reality
Every early indicator is confirmed with a small test group, and the agents learn from each campaign.
Your team decides
The agents advise; your team decides what goes out.
Frequently asked questions
Do we need the agents to get value?
How quickly do we see our audiences?
Which departments use the segments?
Do we need a new tool or a CDP?
How reliable are the agents' answers?
Does this replace market research?
How is this different from RFM?
Do the agents see personal data?
What does it cost to start?
Know your audiences before your next campaign.
Thirty minutes on a call: tell us about your customers and your next product, campaign, range or policy, and we will show you which audiences we would expect and what their agents could tell each of your teams.
Get in touch- Free first call
- Data stays in your environment
- You own the audiences and the agents
or email ai@prodata.ai