Building a European AI consulting practice from nothing — methodology, team, client base, and delivery capability established simultaneously across EMEA.
A major global technology company with an EMEA AI Cloud consulting practice in early stages of development. The practice had been established in name but lacked the people, methodology, and client relationships needed to operate at scale across European markets.
Building a credible AI consulting practice requires simultaneous progress across four dimensions: hiring and developing senior consultants, establishing a repeatable delivery methodology, building a pipeline of enterprise clients, and demonstrating results quickly enough to sustain investment. These cannot be done sequentially — each depends on the others. Leading this in a fast-moving market, with high expectations from leadership, required both technical credibility and organisational leadership.
Our CEO built and led the European AI consulting team from the ground up at this global technology leader. This involved establishing delivery frameworks and engagement models, hiring and mentoring senior consultants across multiple European markets, and landing key enterprise accounts across EMEA. The approach prioritised replicable methodology over custom solutions — enabling the practice to scale delivery quality without scaling headcount proportionally.
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